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February 17, 2006

NetFlix throttling

There's a lot of conversation going on about Netflix's now-admitted policy of "throttling" heavy users of the service by slowing both new shipments and returns of old ones. Frankly, I'm a little baffled at people who defend it when the marketing materials clearly say that the service is "unlimited."

I'd be lying if I didn't say that I fall into the category of being a heavy user (though I go in fits and starts, sometimes not returning movies for a week or more), but I definitely see that if I return my movies within a day or two over several weeks that additional days begin to appear between the time that Netflix shows them as being returned and often before another movie ships out.

Cap the number of movies I can get in a month if you want to, but let's not pretend like it's actually unlimited.

Posted by Lee Clontz at February 17, 2006 12:36 AM

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